Editorial Policy

Editorial Policy

At Shmnt.co, every piece of content we publish is held to a clear standard: accurate, independent, and useful to the reader. This page explains how we create content, how we verify facts, how we handle affiliate relationships, and what you can expect when we get something wrong.

How We Create Content

Our content team researches each topic before a single word is written. That means consulting official sources - provider documentation, operator terms and conditions, regulatory databases, and publicly available game certification reports - before drawing on any secondary material.

Writers are briefed on the specific audience for each piece. A review aimed at a first-time player reads differently from one written for an experienced bettor comparing withdrawal limits. We match tone, depth, and detail to the reader's actual needs rather than producing generic copy that could apply to any site.

Every article is structured around questions real users ask. We analyse search intent, community discussions, and reader feedback to understand what information gaps exist - then we fill them with direct, honest answers rather than promotional language.

Our Writing Standards

• No invented facts. Every statistic, RTP figure, bonus amount, and licensing detail must come from a verifiable primary source.
• No vague claims. Phrases like "one of the best" or "industry-leading" require concrete supporting evidence or are removed.
• Plain language. We write for readers, not for algorithms.
• No content is published without a second editorial review.

Fact-Checking Process

Before publication, every factual claim in an article is checked against its primary source. For game reviews, that means the official provider page or a certified independent testing laboratory report. For casino reviews, that means the operator's own terms and conditions page, the licensing authority's public register, and where relevant, direct communication with the operator's support team.

Bonus terms, wagering requirements, and withdrawal limits change frequently. Our editors flag any figure that has a known expiry or that operators update on a rolling basis, so those sections are reviewed on a shorter cycle than evergreen content.

When a claim cannot be independently verified through a primary source, we either remove it or clearly label it as unverified. We do not repeat SERP summaries or secondary aggregator data as fact.

Affiliate Relationship Disclosure

Shmnt.co earns revenue through affiliate partnerships. When a reader clicks certain links on this site and goes on to register or make a deposit at a partner operator, we may receive a commission. This is how we fund the research and editorial work described on this page.

We are transparent about this relationship because we believe you deserve to know it exists. However, affiliate status does not determine our editorial positions:

• Operators are reviewed on the same criteria regardless of whether a commercial relationship exists.
• Negative findings - slow withdrawals, restrictive bonus terms, weak customer support - are reported in reviews even for partners.
• Operators cannot purchase a higher rating, a more favourable review, or placement at the top of a comparison table.
• Rankings are determined by editorial scoring based on licensing, game selection, payment methods, support quality, and bonus fairness.

If a link on this site is an affiliate link, the destination page and its terms remain unchanged by that relationship. We link to operators because our editorial assessment rates them as worthy of consideration - not because a commercial agreement tells us to.

Update Frequency

Content is reviewed on a schedule tied to how quickly the underlying information changes.

• Casino reviews - audited every three months, or immediately when we receive a credible report that material details have changed.
• Game reviews - reviewed annually unless a provider releases a major update, a certified RTP revision is published, or a significant regulatory change affects the game's availability.
• Bonus listings - checked monthly. Expired promotions are removed or marked as unverified.
• Regulatory and licensing information - updated within 72 hours of a confirmed change to an operator's licence status.

A "last reviewed" date appears on every review page. That date reflects when an editor actively verified the content, not just when a minor formatting edit was made.

Corrections Policy

When we publish something inaccurate, we fix it and say so. Corrections are noted at the top of the affected article with a clear description of what was wrong and what the correct information is. We do not silently edit errors out of published content and we do not delete articles to avoid acknowledging a mistake.

If you believe something on this site is factually incorrect, contact us through the details on our Contact page. Include a link to the specific article, the claim you believe is wrong, and the source you are relying on. Our editorial team will review the submission and respond within five working days.

Author Independence

Writers and reviewers at Shmnt.co make their editorial judgements independently. Commercial teams have no input into ratings, rankings, or review conclusions. Advertisers and affiliate partners are not shown content before publication and cannot request changes to editorial copy.

Authors declare any potential conflict of interest before taking on an assignment. Where a genuine conflict exists, the article is assigned to a different writer.

Our editorial team is accountable to readers, not to operators. That principle is not a policy we adopt when convenient - it is the condition under which this site operates.